dont touch me im electric-michelle Henning

Skin Adverts-Make women feel guilty about ageing to the point that it become a 'disease'

Relevent Article: Michelle Henning-'Dont touch me im electric' - quote "i start to display an illness called ageing" p17
Skin adverts portray this idea that all skin should be perfect and if you dont have perfect skin you are an outsider.

Michelle Henning-analysis of estee lauder advert in marie Claire in 1997

In the advert it has a diptych picture one of a polluted city and then next to it a picture of skin cream-although an odd mix as a skin advert-Michelle Henning so rightly puts it

"the image of cityscape is unusual in skinccare ads, but the concerns it evokes-about pollution and ageingm and the need for 'protection'-are not"-FEAR FACTOR PUT INTO KEEPING SKIN YOUNG!

this is something i could explore further in my body form/skin pictures after christmas?????

skin cream- is a cure to this 'disease'

Skin care pictures use glossy magazine pages, or gloss to make the skin look illuminent, new, smooth.

So many of the skin adverts have models that cant be more than 25-gives the impression that a 50 year old for example if using the cream could look like the girl in the advert

In some way sexually fetishise the skin in order for Women to buy the products- media suggesting that being 'perfect' and having perfect skin is the 'hegemonic norm'