Mens Products

I looked at sexual fetishism a couple of weeks ago and thought i would do analysis of mens products that use women to promote products-most all look like barbie dolls-big boobs, tiny waist and all made up with layers of make up-even going as far as car calenders with women spralled over the car bonnet.

What i am trying to say is that throughout this first term i have suggested that it is not just the media that have influence over how women should look but also the male gaze-having said who makes these calenders, magazines, adverts-its still media and advertising, the media show women looking perfect all the time that men believe that that is how we should look and that is where they get their hegemonic ideas from and popular discourses

sex is used to sell products, even when sex is not part of the product-would mens products sell as well if sex wasnt used to sell it, or if the girl didnt look like that-barbie gone wrong?-photo distortion