Freud on Fetishism
Men’s choice of object is dominated by a fetish, or whether the product is advertised by women-sexual fetishism
‘the fetish is a substitute for the women’s (the mothers) penis that the little boy once believed in-for reasons familiar to us-does not want to give up’
Little boys are confused that their mother and other women do not have a penis
Sexual fetishism, or erotic fetishism, is the sexual arousal a person receives from a physical object, or from a specific situation. The object or situation of interest is called the fetish, the person a fetishist who has a fetish for that object/situation. Sexual fetishism may be regarded, e.g. in psychiatric medicine, as a disorder of sexual preference or as an enhancing element to a relationship causing a better sexual bond between the partners.
Today, psychodynamics has parted with the idea of proposing one explanation for all fetishes at the same time. Instead, it focuses on one form of fetishism at a time and the patients' individual problems. Over the past decades, various case studies have been published in which fetishism could successfully be linked to emotional problems. Some argue that a lack of parental love leads to a child projecting its affection to inanimate objects, others state in consent with Freud's model of psychosexual development that premature suppression of sexuality could lead to a child getting stuck in a transitory phase. One of Freud’s defence mechanisms, displacement, is the redirection of an impulse onto a substitute target. Someone who feels uncomfortable with their sexual desire for a real person may therefore substitute a fetish.
Fetishism- which is why so many products to do with women, also why the advertising companies-heavily influencing these fetishes
Example: Lynx advert- 'Angels will fall from heaven' appealing to men’s ego- if you spray this on you-all women will be attracted to you. http://www.youtube.com/watch?v=EfeVEAZkJqM
No comments:
Post a Comment