OBJECT is an award-winning human rights organisation specifically set up to challenge the sexual objectification of women. We were set up in 2003 because of an ever-accelerating culture of objectification:- Lads' mags were becoming increasingly popular, internet porn and lap dancing clubs were more and more mainstreamed. Despite the social effects of this culture, there was little or no public debate on these issues. Many individuals concerned by what they saw felt alienated and silenced.
The scene was set for the 'pornification' of society – a culture saturated by sexualised and one dimensional representations of women and girls, in a way which has little or no parallel for men or boys. This has been so successfully accomplished that in recent years mainstream retailers market pole dancing kits or Playboy bedding to children and jobcentres carry adverts for escort agencies and massage parlours (although, thanks to our campaigning, such ads were withdrawn in 2010!).
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