This reebok advertising campaign was done by a student at university of Westminster in order to show and challenge gender stereotypes in advertising. The student plays on the fact that 'sex sells'. The original advert has a women in it, however she has re created the advert and used a male model in order to show that women are used to sell objects. i really like this picture as it really ties in with what i am doing.
It is also interesting to point out the lighting in this image, very complimentary of the body as if it were a skin advert-this is something I want to incorporate in my final images.
Above: original image for Reebok campaign
Above: recreated advert for Reebok- I think this is a really clever way of exploring women as objects and products of the mens gaze.
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